Limited Offer And Limited Spaces

This is a very simple idea that I wanted to put to you today.  Once again, it is nothing new, it is not a ground breaking invention but it is something that you as a business owner could benefit from very cheaply and is certainly worth taking a punt on.

Over the next few months Northern Starfish Records will embark on a national campaign promoting one of the strongest new songwriters in the UK Cameron Walsh have a listen click here.  A great deal of their promotion will involve distributing flyers/brochures door to door via Royal Mail, giving mass exposure to tens of thousands of households throughout Britain.

Which got me thinking!  This is a major campaign and can you imagine how much it would cost for you as a business to flyer even as little as 5000 households in your area?  Now, their promotional flyer is a two sided A5 flyer but it could be 4 sides, if we were willing to pay a small amount to buy the extra space. Think about it, the front page will naturally be held for their own promotion, leaving the centre pages open for advertising.  This would provide room for 10 small ad boxes per page, each approximately 175 x 60mm in size.

I believe that the offer you are about to read, is an fantastic way for you to reach potential new customers in your local catchment area and one that only a fool with no business sense would turn down.

The Offer

My idea was to utilise this space for local business like yourself to reach a targeted audience in your local catchment area.  Whom ever is savvy enough to take advantage of this unique offer, would certainly have a fantastic opportunity to get their business in front of 5000 households, free from their competitors at a ridiculously cheap price.

Northern Starfish Records are not an advertising agency or newspaper. Their main concern is promoting their own business, therefore they have no need to ask ridiculous prices for advertising, then try to justify them with over hyped figures. The reason why they have agreed to this opportunity, is because they realise the needs of small local businesses and how crippling advertising can be for them. If they can help them achieve the exposure they need at low cost in their local area, that’s great and yes, it would help reduce their cost too, as they are a self funding organisation and as I am sure you can appreciate, competing with the major record labels is not cheap!

So Why Take A Punt Yourself?

• As a small business you do not want to advertise along side your competitors. Therefore they are offering a unique single entry policy, i.e. if you advertise your business, there will be no other business offering the same service as yourself in that flyer/brochure. Guaranteed.
  

• Door to door drops are one of the most effective forms of advertising for local businesses. Think about it:  The flyer/brochure lands on peoples’ doormats and they physically have to pick it up, that is a fact.  What they then do with it, is their choice but the majority of people are naturally noisy and curious, so they will look through it.  Especially when it is delivered by Royal Mail.

• Your business details will be seen by 5000 households in your local catchment area
  

Across the centre pages at the top, would be the slogan:

The Easy Finder abc street anywhere Leeds www.theeasyfinder.co.uk

The ad boxes will be large enough to list your business details

How much will it cost you?

Realistically, we expect to cover between 5000 – 10,000 houses in each area. I would not expect you to make a decision know, as you don’t even know me and I certainly wouldn’t ask you for any money at this point, although I really don’t think you would give parting with just £3.50 a second thought.

I want you to feel confident that if you place an ad in the flyer you will not be ripped off. Any form of advertising should be tested first. So, I am offering you the chance to place your ad in 250 flyers for just £3.50!

As I am sure you can appreciate, the spaces are very limited. As I am promoting my business it is time sensitive. Your competitors will receive this letter within the next 3 days. You have the edge on them. If you don’t reserve your space they will. Is it really worth selling your business for £3.50?

I truly hope you can see this as a unique genuine low cost advertising opportunity for your business. I have set up a website specifically for this project where all your questions will be answered. This is: theeasyfinder.co.uk or if you would like provisionally secure your place with no obligation and would like to talk to me please don’t hesitate to call the hotline 24hrs on : 0700 5805644 leaving your name and number and I will call you back asap:

Regards