Article Writing
A FREE And Easy Way To Promote & Advertise Your Business
Articles Can Be The Quickest Way To Your Customers Wallet!
Article Writing Tips
10 Ways To Generate Highly Read Article Ideas
Articles Can Be The Quickest Way To Your Customers Wallet!
One great way of promoting your website, product or service can be achieved absolutely FREE! As an additional bonus, this “FREE” method can boost your web sites' traffic and sales, doubling and even tripling your income.
Articles are one of the easiest ways to promote your web site, in order to generate traffic and increase your earnings.
How Does This Work?
Writing articles that provide the reader with valuable information relating to your business, product, service or web site and then submitting them to “free content” submission sites. It is easy to do, takes little time and can increase your web site traffic, sales and of course, your income.
How Can Article Writing Boost Your Web Site Traffic And Income?
The articles which you write, will all contain your contact details or web site address. Once readers have read your articles, they may choose to click on the link to your web site and pay you an unexpected visit. Having your articles listed on free content sites, also makes your articles available to other webmasters who may wish to publish your article on their own web site.
If other webmasters choose to publish your articles, because your article include a link back to your web site, anyone who reads the article on that site can still click on the link to visit your site.
As the list of your published articles grow larger and more and more of them are appearing on different web sites on the Internet, the total number of links to your site increases also. Major search engines are placing a lot of significance on incoming links to web sites so they can determine the importance of a certain site.
The more incoming links your web site has, the more importance search engines attaches to it. This will then increase your web site’s placement in the search results.
If your web site is promoting a product or service, the links that your articles have achieved will mean more potential customers for you. Even if visitors only browse through, you never know if they might be in need of what you are offering in the future.
There are also those people who already have specific things they need on their mind but cannot decide between the many choices online. Chances are, they may stumble upon one of your articles, become interested by the content you wrote, go to your site and became enticed by your promotions. See how easy that is?
Search engines do not just index the websites, they also index published articles. They also index any article that is written about your own websites' topic. So, once someone searches for that same topic, the list of results will have your site or may even show the articles that you have written.
And to think, no effort on your part was used to bring them to your site, just your published articles and the search engines.
It is no wonder why many webmasters are suddenly reviving their old writing styles and taking time to write more articles about their site, products and services than doing other means of promotion.
Getting their site known is easier if they have articles increasing their links and traffic and making it accessible for visitors searching the Internet. Since many people are now taking their buying needs online, having your site on the search engines through your articles is one way of letting them know about you and your business.
The good thing with articles is that you can write about things that people would want to know about. This can be achieved in the lightest mood but professional manner, with a little not-so-obvious sales pitch added.
If you think about it, only a few minutes of your time is spent it writing one article and submitting it to free content sites. In the shortest span of time, those articles are distributed to more sites than you can think of. Before you know what is happening, you are getting more visitors than you previously had.
If you think you are wasting your time writing these articles, fast forward to the time when you will see them printed and wide-spread on the Internet. Not to mention the sudden attention and interest that people are giving your web site, your products or services.
Try writing some articles and you will be assured of the sudden surge in site traffic, link popularity and interest. Before you know it, you will be doubling and even tripling your earnings.
Nothing like getting benefits for something you got for free.
Advertising and Promoting Using Articles
A very efficient method to advertise your professional services, the products you are selling or simply to show how educated you are in a particular niche is by using the highly beneficial method of article marketing.
These articles that enclose at the end a short presentation of you or your business can be about various solution to actual problems, about everyday life or any other topic that will interest and inform a reader about the subject. There are many sites to which you can submit these articles to or if you have a database of your customers’ emails (Learn More About Email Marketing), just drop them an email containing the article and a link to your personal site or professional site. Over time, it is hoped that your article will be syndicated on web sites throughout the Internet.
The articles can generally be copied from one article submission site to the other as long as the content belongs to you and you are not stealing someone else’s work. There is a huge demand for content on the Internet, it's what keeps the search engines hungry and with so many web site owners and ezine publishers regularly looking for fresh content, chances are that your article will not only be used on article directories but also on several other sites.
The more interesting and informative an article is, the more people will read and remember it. Even if you don’t have experience with writing, there are some benefits that may persuade you to give it a try:
- It may improve the way you convey your thoughts on a subject.
- It will bring your web site visibility.
- If it’s written well, it will help someone.
- You can prove your knowledge in your professional areas and become an authoritative figure in that area.
Publishing articles means they have to contain mostly useful information and just a little bit of advertising If they don’t follow this rule, you might end up with an un-publishable article. The promotion area of the article is usually at the end of that article, known as the "resource box". As an article directory owner myself, I know that there are many authors who insist on placing links to their web site throughout the article but I would suggest that having an informative article with the links to "further information" in the resource box is a much clearer and a better structured approach.
Articles are meant to inform the reader of a particular topic or subject and not merely persuade the reader to visit your web site with every paragraph written. In fact, should you have a good enough article, the reader will more than likely choose to visit the site in your resource box any way. I recently received an article that contained 11 links in a 200-word article! This DID NOT include the resource box where a further 4 links were provided. Needless to say the article was rejected, so make sure your articles are interesting and informative with promotion left to the appropriate section.
There are other things you could do with articles if you are willing to spend some money. There are different publicity sites, ranked high in search engines that for a fee will publish your article on their site for a limited period of time. The fee is not usually that high but can provide publicity should you choose this route. If this choice is the one that appeals to you the most, you must make sure the article is really good, so good that it can compete with all the other articles on that site. The user can see them all at the same time and you must think of ways to make him/her choose to read yours. If you have tried and you are not confident you can do it on your own, you can always hire a professional.
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Article Writing Tips
First tip:
A good way to write a popular article is to find a problem that the people in your target audience have and then provide them with an answer that will help them solve it.
People like to read things that offer solutions to problems and preferably ones that are not too hard. Articles that contain easy to follow steps work very well in just about any situation. For instance; Three Steps to Super Clean Windows or How to Stop a Leaky Faucet in Four Easy Steps.
Keep that in mind when you are deciding what to write in your next article and you will have an easier time deciding what to write about.
2
Let's talk about choosing the right title for your article.
Do not underestimate the power of a good title when it comes to getting your article read. The right title can help your article be picked by interested reader and published by newsletter owners.
Your title should be descriptive and catchy, It should make the reader want to know more about the content in it. The idea is to capture the readers attention with a casual glance and let them know what it is about at the same time.
This may sound a little tricky but with some practice and testing you will easily get the hang of it.
3
What should you include in your opening paragraph?
Your opening paragraph should not only introduce the reader to the subject but also give them a reason to continue reading. It should give them a brief overview of what they can expect to learn from the rest of the article.
Let them know what problem are you going to help them with. Assure them that you have a solution that will save them time, money or trouble. When you are writing your opening paragraph keep in mind that you have to give them a good reason to keep on reading or they may lose interest and look elsewhere.
4
Let's talk about your credibility.
It is important to establish credibility with the reader. After all why should they listen to you, have you had this problem and if so how did it affect you and your business? When you solved the problem, what benefits did it bring you
and how did it make things better?
If you can establish credibility with your reader they will be willing to listen to you and follow your advise. If you lack credibility in their eyes, they may be unwilling to follow your advise and will most likely be uninterested in what you have to
offer.
5
Tell Your story.
Telling a story or sharing your personal experience can be a great way to encourage your reader to keep reading instead of losing interest.
Let the reader know what you have gone through. Give them a reason to empathize with you so that they can see themselves in the same situation. Once you get your reader thinking "he's one of us", you will be perceived as an understanding individual offering a solution and not just an anonymous writer.
Then share with them the solution the problem. Let themknow how it worked for you and how it can help them too. Once you have finished your story your article will becomplete.
6
Solutions.
Solutions are almost always a great basis for your articles.
Once you have discovered a problem that relates to the topic that you are planning to write about you can then offer
the solution within the content of your article.
If you can give your reader the solution to his or her problem and then explain in detail why your product or service is related to that solution you will grab their attention immediately.
Don't be shy. Let them know exactly how you can help them. Explain to them that you can show them how to fix the problem or avoid having it again in the future. Once you have done a good job of convincing them that you can help them, you will be sure to have a great article.
7
People like examples.
One of the best ways to get a particular point across to your readers is to give them examples. Let them know how yourself and others have benefited from the information, product or service that you are writing about.
Explain in detail what effect it could have on their lives or businesses if they listen to what you have to say. Be helpful and informative. Try not to hype up your examples to much or they can end up sounding like a sales pitch instead of useful advise.
8
Don't forget to reassure your reader.
When you are offering the solution to a problem in your article be sure to reassure your reader. Let them know that if they follow your advice they can not only solve the problem but they can also avoid it ever happening again in the future.
Again use examples to tell them that everything worked out with the problem for yourself and others by using the same advise and reassure and that it will for them too.
9
I want to share with you another way that you can keep your reader interested in what you have to say.
When the content of your article relates to solving a problem and you have done your best to explain the benefits of following your advice then it is time to get your reader to empathize with you. Help them to understand what it's like to be in your shoes.
Point out what can happen to them and what has happened to other people who didn't follow advice that you have provided for them. If you can get them to recognize and understand exactly how it will feel if they don't choose the right
course of action your article will have a big impact on them.
10
Let's talk about your resource box.
It is very important that you pay attention to the way that you write your resource box. Keep in mind that your resource
box is the way that you will introduce yourself to your reader.
Don't just put a list of links to your websites. Let them know who you are and give them an idea of what you can do for them. Include one link to your web page or product that is most likely to be useful to the reader and if you can include some anchor text that will entice them to click through and see what you have to offer.
11
Let's talk about proof reading.
When you have finished writing your article make sure that you proof read it at least twice, then set it aside for a day
or two, so that you can go over it again when you are in a different frame of mind. That way you can view it as though
you were the reader and this can help you to get a better prospective.
If you would like a second opinion ask a family or friend to read through it and see if they suggest any changes. There are
also services that will proof read your articles for you. Try doing a search for "article proofreading service" and you will find several.
12
So you have finished your article, now it's time to make the most out of it.
You don't want to waste all of your hard work by just submitting it to one directory. You will want to submit it to as many directories as possible.
You can do this yourself or you can spend a few dollars on an article submission service or software that will submit your article to multiple directories at the same time.
By submitting to more than one directory you can get better results from your article, because it will be seen by many
more readers.
13
Spell checking software.
After you run your spell checking software, it is a good idea to go back and reread your article again.
Unfortunately your spell checker is not perfect and can lead to unexpected errors. For example, the words "form" and "from" are both legitimate words. But if you wrote an article that said, "Take fifty FORM your advertising budget and use it
to place an ad" your spell check wouldn't see anything wrong.
It doesn't know that you meant "take fifty FROM your advertising budget and use it to place an ad". Spell checkers are convenient, but they are not always perfect. That is why it is important to read through your article at least once after you spell check it.
14
Let's talk about using articles to promote your business.
Writing articles to promote your product or service is a great way to increase your sales. When you are writing to promote something you must first ask yourself several questions, so you don't write an article and then have to figure out how you can relate it to your business.
Determine what you want to promote. How you want to promote it and then you can begin to write your article.
The basics in writing the article are much the same, no matter how you plan to use it. It should be written to present the
positive attributes of your product or service without being obvious or making it sound like a sales pitch.
Remember readers are looking for information because they want to learn something. If you provide them with good information they will be more likely to click on your link and see what else you have to offer.
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Legal Notice
The Publisher has strived to be as accurate and complete as possible in the creation of this course, notwithstanding the
fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing
nature of the Internet.
The Publisher will not be responsible for any losses or damages of any kind incurred by the reader whether directly or
indirectly arising from the use of the information found in this course.
This course is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field.
No guarantees of income are made. Reader assumes responsibility for use of information contained herein. The author reserves the right to make changes without notice. The Publisher assumes no responsibility or liability whatsoever on the behalf of the reader of this course.
10 Ways To Generate Highly Read Article Ideas
1. Participate in chat rooms related to your targeted audience. Watch what questions people are asking and ask others what information they're interested in. Then once you are armed with this information, write an information packed article that covers these questions and interests.
2. Examine what information in being broadcast on tv, news and talk shows. That information is usually hot topics.
3. Hang out in similar message boards. People leave questions for information they're seeking. That is a strong indicator of subjects to write about.
4. Survey your web site visitors or current customers. Ask them what type of articles they would like to see published on your web site or in your e-zine.
5. Regularly check your site's guest books. People sometimes leave questions or comments that would help you generate high readership articles.
6. Check online bookstore's such as
Amazon
7. Use the time of year to come up with good topics. You could relate your content to the holiday season, things that happened years ago during that time, History, Christmas, Autumn, Winter, Summer etc.
8. Join some related e-mail discussion lists. Explore the question being asked and the subjects people are discussing.
9. Relate your article to a current fad and trends that are going on in your specific industry. The topic is usually interesting to your target audience.
10. Make a file of visitor or customer questions you receive via e-mail or phone. Usually, others have the same questions, but never ask.
Take all the above ideas and then simply write information packed articles from your results.
Good Luck!