eZines & Newsletters
What Is An eZine/eNewsletter
An ezine - eNewsletter - email Newsletter, is basically communication via electronic format such as email. It is a FREE and effective way for businesses to communicate with subscribers to their mailing list on a regular basis and if you are not using it yourself or you do not have a mailing list of your own, I would strongly recommend you start one today.
Having a large responsive mailing list is a powerful tool and if used properly, can be your own personal goldmine, one that will produce a steady income for years to come. Building a responsive mailing list does not happen overnight but it is something that is well worth the doing and spending time and effort in creating.
Why Should My Business Have An eZine - eNewsletter?
As technology grows and moves forward, more and more people are moving online. Offering an eZine/eNewsletter to visitors to your web site, is an important part of marketing your business. It is an integral tool that allows you to build an ongoing growing relationship with your existing clientele, customers and subscribers. More importantly, gaining the trust of new potential customers and visitors to your web site or business.
How Does An eZine Work And How Can I Make Money From One?
It is important to ensure that your eZine-eNewsletter is only sent out to people whom have requested it. These people will be 'subscribers' to your eZine /eNewsletter. The subscribers to your eZine/eNewsletter will have completed a process known as an 'Opt In'. An 'Opt In', is exactly what it says, people are required to 'Opt In' to receive your eZine/eNewsletter, simply by filling in a form.
I am sure you will have seen these forms on many web sites that you have visited yourself, they usually say something like:
'Join our mailing list'
'Join our newsletter'
'Recieve all our latest offers'
etc.........
All that is required, is for the visitor to your web site to give their name and email address. Once they have done this, their details are then added to your mailing list and they will then receive the eZine/eNewsletter. By entering their details, their are 'Opting In'.
The Importance Of Having An Opt In List
The importance of having an 'Opt In' list, is so that you cannot be accused of 'spamming'. Spamming is simply sending unsolicited emails to people.
Now, I imagine you are probably thinking that this is all well and good but:
I know nothing about setting up an eZine
I do not know anything about setting up an 'Opt In' facility
I would not be able to write an eZine/eNewsletter
Well, I can fully appreciate those concerns but you need not worry. Setting up your own eZine/eNewsletter is not as hard as you may think and as for writing one, that's even easier.
Most web hosting companies should provide newsletter facilities but if yours does not or if you employ somebody else to manage your web site, don't worry. (Although it would be far cheaper if you managed your own web site and if you still do not have a web site - read this). There are many good tools out there that allow you to set up a newsletter and mailing list but one of the best tools is GetResponse. GetResponse, will allow you to build and manage your own mailing list, create 'Opt In' list boxes for your web site and send out eZines/eNewsletters to your subscribers.
Take a look at GetResponse and try it out by setting up an account FREE, you have nothing to lose.
I know that the thought of writing an eZine/eNewsletter might be a daunting task for some people because their initial thought is, "What am I going to write about?". Yes, this is understandable but as a business owner, you hold a large amount of knowledge about the area which your business is centered. To most people, you will be regarded as an expert in your field and information that you may think is trivia, will be of great benefit to others and all you have to do, is pass the information you know, onto your subscribers.
This information could be in tips, how to reports, lessons, courses, what ever format you choose but all you need to do, is put it in your ezine/eNewsletter and send it to your subscribers on a regular basis.
Making Money From Your eZine/eNewsletter
So, how do you make money from your eZine-eNewsletter? Well, it really is not rocket science. Lets imagine you run a small fitness business. You could write an eZine/eNewsletter that offers people advice on exercise and keeping fit. You could offers diet tips, stretching tips, workout timetables, nutrition advice.......the list is endless and you would never be short of things to write about.
The art of making money from your eZine/eNewsletter is to provide your readers with valuable content and information they can use. Then, recommending one of your new products in your eZine/eNewsletter that compliments the information you have just provided.
For Example: Using the fitness business as an example. In one issue of your eZine/eNewsletter, you could write an article about yoga and the benefits it has on your body. At the end of the article, you could place an offer for Yoga lessons at your fitness center and offer a 50% discount on the first 4 lessons to anyone who quotes reference 'Yoga12'.
In the next eZine/eNewsletter, you could write an article about nutrition and proteins, then at the end of the article, place a 2 for 1 offer for your new protein shakes.
The choices are massive and the kind of offers you promote are entirely up to you and your imagination.
No matter what your business is, there is always something to write about that people want to know. Ok, I admit that there are some businesses that are harder to write about and that would be hard to keep the reader interested but don't be disheartened if you think you fall into this category because all is not lost, as you can still make your eZine/eNewsletter pay dividends.
For Example:
Lets' say your business was one of those that is not the easiest to write about. You can simply use your eZine/eNewsletter to promote new products and offers. If your subscribers know that is what they are signing up for, then they will be more than happy to receive an email from you telling them about your latest product, service or offer and how it will save them money.
The best way to make money through your eZine/eNewsletter is obviously by selling your own products or services. As I said earlier but what if you don't have your own products to sell? Well, there is a FREE and very easy way to make money from your web site and eZine/eNewsletter. You can recommend other people's products and then receive a commision if your readers buy.
This is known as 'Affiliate Marketing' and like I say, it is absolutely FREE to set up and is very, very easy to do. All you need to do is join an affiliate network like AffiliateFuture and then find major companies that compliment your business.
Now if this is new to you, it might sound a little daunting and confusing but believe me, you do not need to contact any of the companies whose products you recommend, you do not need to take any orders, you do not need to hold any stock, you do not need to be involved with any shipping and you do not need to deal with any refunds. All you do is simply place a link in your eZine/eNewsletter and bank then money.
For Example: Using the Fitness business once again, let's imagine that you were writing an article about cycling but you could not place an offer of your own at the bottom because you did not have any products related cycling. It would be a shame to send that eZine/eNewsleter out to your subscriber and not make any money wouldn't it? By using the affiliate marketing method I mentioned above, you could quite easily recommend someone elses product that is related to cycling and then earn a commission.
For more information about 'Affiliate Marketing and how to set up an account FREE, please click here.
Using Your eZine-eNewsletter For Advanced Bookings
As a business owner, you will know that certain times of the year are busier than others. Your eZine/eNewsletter is the perfect way to ensure your have advanced bookings for those quiet times and will provide you with a constant cash flow through the times when you may not of had any money coming in.
For Example: Most business owners would start to worry about the forthcoming quite period and wonder whether or not any business will actually come their way. Then, that quiet period comes and they are sat twiddling their thumbs, waiting for customers but guess what, nothing! They have no money coming in for that period of time, which is a shame because a little forward planning would have ensured they were busy.
The solution to this problem is very simple. All you need to do is send out an eZine/eNewsletter to your subscribing offering them a discount price for the period in which you will be quiet. Putting a time limit on the offer, will make people react. For example:
If you were a hairdresser and you knew you would be quiet in July, you could simply send out an offer like this one:
Free shampoo and rinse with every haircut in July when you book before 30 June .........
Or
25% off all haircuts in July when you book before 30 June
Or
50% off perms in July for the first 10 people to book before..........
Obviously, there are so many different offers you as a business can promote but by placing a time limit and other stipulations on the offers, you will cause people to take action immediately, resulting in you acquiring advanced bookings for the times that would normally have been quiet.
The added bonus of an eZine/eNewsletter, is that it can be delivered instantly and once people receive it, they can read it and take action immediately via the links that are incorporated in the eZine-eNewsletter.
Summary:
An eZine/eNewsletter is a FREE and easy way for you to communicate with subscribers. You can promote your own products or recommend products from other companies that compliment your business or which are related to the information or topic you provide in your eZine/eNewsletter.
Useful links in this article:
GetResponse
AffiliateFuture
An ezine - eNewsletter - email Newsletter, is basically communication via electronic format such as email. It is a FREE and effective way for businesses to communicate with subscribers to their mailing list on a regular basis and if you are not using it yourself or you do not have a mailing list of your own, I would strongly recommend you start one today.
Having a large responsive mailing list is a powerful tool and if used properly, can be your own personal goldmine, one that will produce a steady income for years to come. Building a responsive mailing list does not happen overnight but it is something that is well worth the doing and spending time and effort in creating.
Why Should My Business Have An eZine - eNewsletter?
As technology grows and moves forward, more and more people are moving online. Offering an eZine/eNewsletter to visitors to your web site, is an important part of marketing your business. It is an integral tool that allows you to build an ongoing growing relationship with your existing clientele, customers and subscribers. More importantly, gaining the trust of new potential customers and visitors to your web site or business.
How Does An eZine Work And How Can I Make Money From One?
It is important to ensure that your eZine-eNewsletter is only sent out to people whom have requested it. These people will be 'subscribers' to your eZine /eNewsletter. The subscribers to your eZine/eNewsletter will have completed a process known as an 'Opt In'. An 'Opt In', is exactly what it says, people are required to 'Opt In' to receive your eZine/eNewsletter, simply by filling in a form.
I am sure you will have seen these forms on many web sites that you have visited yourself, they usually say something like:
'Join our mailing list'
'Join our newsletter'
'Recieve all our latest offers'
etc.........
All that is required, is for the visitor to your web site to give their name and email address. Once they have done this, their details are then added to your mailing list and they will then receive the eZine/eNewsletter. By entering their details, their are 'Opting In'.
The Importance Of Having An Opt In List
The importance of having an 'Opt In' list, is so that you cannot be accused of 'spamming'. Spamming is simply sending unsolicited emails to people.
Now, I imagine you are probably thinking that this is all well and good but:
I know nothing about setting up an eZine
I do not know anything about setting up an 'Opt In' facility
I would not be able to write an eZine/eNewsletter
Well, I can fully appreciate those concerns but you need not worry. Setting up your own eZine/eNewsletter is not as hard as you may think and as for writing one, that's even easier.
Most web hosting companies should provide newsletter facilities but if yours does not or if you employ somebody else to manage your web site, don't worry. (Although it would be far cheaper if you managed your own web site and if you still do not have a web site - read this). There are many good tools out there that allow you to set up a newsletter and mailing list but one of the best tools is GetResponse. GetResponse, will allow you to build and manage your own mailing list, create 'Opt In' list boxes for your web site and send out eZines/eNewsletters to your subscribers.
Take a look at GetResponse and try it out by setting up an account FREE, you have nothing to lose.
I know that the thought of writing an eZine/eNewsletter might be a daunting task for some people because their initial thought is, "What am I going to write about?". Yes, this is understandable but as a business owner, you hold a large amount of knowledge about the area which your business is centered. To most people, you will be regarded as an expert in your field and information that you may think is trivia, will be of great benefit to others and all you have to do, is pass the information you know, onto your subscribers.
This information could be in tips, how to reports, lessons, courses, what ever format you choose but all you need to do, is put it in your ezine/eNewsletter and send it to your subscribers on a regular basis.
Making Money From Your eZine/eNewsletter
So, how do you make money from your eZine-eNewsletter? Well, it really is not rocket science. Lets imagine you run a small fitness business. You could write an eZine/eNewsletter that offers people advice on exercise and keeping fit. You could offers diet tips, stretching tips, workout timetables, nutrition advice.......the list is endless and you would never be short of things to write about.
The art of making money from your eZine/eNewsletter is to provide your readers with valuable content and information they can use. Then, recommending one of your new products in your eZine/eNewsletter that compliments the information you have just provided.
For Example: Using the fitness business as an example. In one issue of your eZine/eNewsletter, you could write an article about yoga and the benefits it has on your body. At the end of the article, you could place an offer for Yoga lessons at your fitness center and offer a 50% discount on the first 4 lessons to anyone who quotes reference 'Yoga12'.
In the next eZine/eNewsletter, you could write an article about nutrition and proteins, then at the end of the article, place a 2 for 1 offer for your new protein shakes.
The choices are massive and the kind of offers you promote are entirely up to you and your imagination.
No matter what your business is, there is always something to write about that people want to know. Ok, I admit that there are some businesses that are harder to write about and that would be hard to keep the reader interested but don't be disheartened if you think you fall into this category because all is not lost, as you can still make your eZine/eNewsletter pay dividends.
For Example:
Lets' say your business was one of those that is not the easiest to write about. You can simply use your eZine/eNewsletter to promote new products and offers. If your subscribers know that is what they are signing up for, then they will be more than happy to receive an email from you telling them about your latest product, service or offer and how it will save them money.
The best way to make money through your eZine/eNewsletter is obviously by selling your own products or services. As I said earlier but what if you don't have your own products to sell? Well, there is a FREE and very easy way to make money from your web site and eZine/eNewsletter. You can recommend other people's products and then receive a commision if your readers buy.
This is known as 'Affiliate Marketing' and like I say, it is absolutely FREE to set up and is very, very easy to do. All you need to do is join an affiliate network like AffiliateFuture and then find major companies that compliment your business.
Now if this is new to you, it might sound a little daunting and confusing but believe me, you do not need to contact any of the companies whose products you recommend, you do not need to take any orders, you do not need to hold any stock, you do not need to be involved with any shipping and you do not need to deal with any refunds. All you do is simply place a link in your eZine/eNewsletter and bank then money.
For Example: Using the Fitness business once again, let's imagine that you were writing an article about cycling but you could not place an offer of your own at the bottom because you did not have any products related cycling. It would be a shame to send that eZine/eNewsleter out to your subscriber and not make any money wouldn't it? By using the affiliate marketing method I mentioned above, you could quite easily recommend someone elses product that is related to cycling and then earn a commission.
For more information about 'Affiliate Marketing and how to set up an account FREE, please click here.
Using Your eZine-eNewsletter For Advanced Bookings
As a business owner, you will know that certain times of the year are busier than others. Your eZine/eNewsletter is the perfect way to ensure your have advanced bookings for those quiet times and will provide you with a constant cash flow through the times when you may not of had any money coming in.
For Example: Most business owners would start to worry about the forthcoming quite period and wonder whether or not any business will actually come their way. Then, that quiet period comes and they are sat twiddling their thumbs, waiting for customers but guess what, nothing! They have no money coming in for that period of time, which is a shame because a little forward planning would have ensured they were busy.
The solution to this problem is very simple. All you need to do is send out an eZine/eNewsletter to your subscribing offering them a discount price for the period in which you will be quiet. Putting a time limit on the offer, will make people react. For example:
If you were a hairdresser and you knew you would be quiet in July, you could simply send out an offer like this one:
Free shampoo and rinse with every haircut in July when you book before 30 June .........
Or
25% off all haircuts in July when you book before 30 June
Or
50% off perms in July for the first 10 people to book before..........
Obviously, there are so many different offers you as a business can promote but by placing a time limit and other stipulations on the offers, you will cause people to take action immediately, resulting in you acquiring advanced bookings for the times that would normally have been quiet.
The added bonus of an eZine/eNewsletter, is that it can be delivered instantly and once people receive it, they can read it and take action immediately via the links that are incorporated in the eZine-eNewsletter.
Summary:
An eZine/eNewsletter is a FREE and easy way for you to communicate with subscribers. You can promote your own products or recommend products from other companies that compliment your business or which are related to the information or topic you provide in your eZine/eNewsletter.
Useful links in this article:
GetResponse
AffiliateFuture